Case Theory in Business and Management: Reinventing Case by Evert Gummesson

By Evert Gummesson

'This meticulous ebook submits learn and the study technique to deep scrutiny. It debunks the unhelpful dichotomy among quantitative and qualitative study and highlights the good price of multi-method and interactive study, methods that experience significantly deepened our thinking.'

– Professor Adrian Payne, collage of recent South Wales, Australia / Professor Pennie Frow, college of Sydney

Setting out to dispel the argument that case learn learn lacks the technological know-how, idea and hence validity of alternative kinds of examine, Evert Gummesson combines many a long time of expertise as either a well known pupil and a reflective practitioner to successfully bridge the divide among case conception and the way it's utilized in perform.

Bringing the basic strengths of circumstances to the fore, Gummesson introduces the 'Case thought' suggestion as an increased model of case learn learn which include either method and the categories of effects that emerge by:

  • Guiding the reader within the theoretical and philosophical underpinning
  • Demonstrating how you can translate conception to pertinent learn perform that tackle the genuine and consequential concerns in enterprise and administration at the present time.

This ebook will attract scholars, lecturers and researchers who're drawn to the technological know-how and philosophy at the back of case learn examine in addition to the method and a thought-provoking learn for someone who desires to be challenged approximately their trust of case examine theory.

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