By Sara Wachter-Boettcher,Eva Lotta Lamm
Care approximately content material? larger reproduction isn't really adequate. As units and channels multiply—and as clients anticipate to narrate, proportion, and shift info quickly—we want content material that could pass extra areas, extra simply. content material in every single place may also help you cease developing fastened, single-purpose content material and begin making it extra future-ready, versatile, reusable, viable, and significant anyplace it must go.
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