
By André Morys
André Morys liefert in diesem Buch wertvolle Einblicke in die Praxis der Conversion-Optimierung. Anhand eines einfachen Modells zeigt er konkrete Handlungsspielräume und liefert wertvolle Anleitungen zur Optimierung für Onlineshops. Erkenntnisse aus zahlreichen Wissenschaftlichen Studien und Fallbeispiele aus dem Alltag belegen die Wirksamkeit der gezeigten Methodik.
In diesem Buch lernen Sie:
- Warum Ihr Onlineshop Besucher nicht zum Kauf motiviert
- Wie Sie gezielt Kaufbarrieren im Onlineshop identifizieren
- Welche Stellschrauben Ihre Webmarketingausgaben effektiver machen
- Wie Sie von Ihren Wettbewerbern lernen können
- Mit welchen Mitteln Sie Ihre Kunden besser binden können
- Expertentipps helfen, die Theorie einfach in die Praxis umzusetzen.
Read or Download Conversion-Optimierung - Praxismethoden für mehr Markterfolg im Web (German Edition) PDF
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