By Arindam Banerjee
The publication delves into the proposal of ‘value’ construction cycle in an firm on the subject of the contest and the significance to stick forward in this curve vis-à-vis the contest. It discusses the interrelated innovations of research and selection making, after which is going extra to attach the preferred concept of branding to solid company acumen.
By drawing upon the author’s huge adventure in academia and undefined, the ebook uniquely intertwines thought with perform to affix the dots throughout disparate company administration concepts.
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