Supply Chain Strategy Analysis for Aldi: Supply Chain by Florian C. Kleemann

By Florian C. Kleemann

examine Paper (undergraduate) from the 12 months 2011 within the topic company economics - alternate and Distribution, grade: 1,7, Robert Gordon college Aberdeen (Aberdeen company School), direction: offer Chain administration, language: English, summary: Für kaum einen Wirtschaftszweig ist ein erfolgreiches administration der Lieferkette so wichtig wie den Lebensmitteleinzelhandel. An ständige Verfügbarkeit gewöhnte Kunden bei gleichzeitig überwiegend schnellverderblichen Waren und konkurrenzbedingt geringe Margen erfordern eine intestine abgestimmte, friktionslose und agile offer Chain. Die Arbeit entwickelt ein konzeptionelles Modell einer solchen Lieferkette für das Unternehmen Aldi Süd mit Fokus auf schnell verderbliche Lebensmittel. Auf dieser Grundlage wird die provide Chain-Strategie des als besonders effizient geltenden Discounters untersucht; insbesondere erfolgt eine kritische examine möglicher Defizite der Aldi-Lieferkette gegenüber „Best Practices“ aus dem provide Chain administration - auf strategischer Ebene, wie z.B. dem Lieferantenmanagement ebenso wie bei Transportlogistik, Verpackung oder In-Store-Logistik. Daraus wird dann eine Soll-Lieferkette skizziert sowie Handlungsempfehlungen zur Umsetzung gegeben.

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