By Michael Brenner,Liz Bedor,Joe Pulizzi
This booklet presents a step-by-step consultant for dealers, and is split into 3 components: the best way to construct the enterprise case for content material advertising, how to define the funds to set up a brand new content material advertising software, and the way to degree content material advertising good fortune in enterprise phrases. With unused and wasted content material costing B2B retailers by myself a whopping $50 billion a yr, the time to take a step again and identification areas of difficulty is now so departments can specialise in the parts that yield the main gain to the ground line.
The content material formulation establishes a fashion for retailers to turn out the precise go back on funding they get from content material advertising, highlighting its usefulness in any marketer’s toolbox. to be had in Paperback, on Kindle, as an audiobook, and shortly, as a web calculator to save lots of you much more time!
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