The Dark Side of Innovation by Ankush Chopra

By Ankush Chopra

Innovation is generally thought of the engine of commercial luck. yet innovation may have a gloomy part. The once-powerful Kodak toppled regardless of its significant reaction to the specter of a brand new innovation - electronic images. despite patents, significant investments, and a 20-year lead time, Kodak finally succumbed to the value-destroying innovation that upended the images undefined. in the dead of night aspect of Innovation, writer Ankush Chopra offers tales of good fortune and failure of dozens of companies that confronted options impacting their profitability. He outlines equipment for companies to foretell swap and defend companies opposed to profit-destroying suggestions. Armed with Chopra's innovations, businesses will be prepared for the darkish part of innovation.

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