Time Is Money: The Business Value of Web Performance by Tammy Everts

By Tammy Everts

If you must persuade your company to behavior an online functionality improve, this concise booklet will develop your case. Drawing upon her decades of net functionality learn, writer Tammy Everts makes use of situations stories and different info to provide an explanation for how website pace and availability have an effect on a bunch of commercial metrics. You’ll additionally find out how our human neurological want for fast, simple approaches drives those metrics.

Ideal for managers, this book’s case reviews reveal how Walmart, Staples.com, Mozilla, and different organisations considerably enhanced conversion premiums via basic improvements. discover why satisfied shoppers go back, whereas pissed off clients can ship your metrics—and your domain—into a tailspin.

You’ll explore:

  • What occurs neurologically whilst humans come across sluggish or interrupted processes
  • How web page velocity impacts metrics in retail and different industries, from media websites to SaaS providers
  • Why inner functions are usually slower than buyer apps, and the way this hurts worker morale and productivity
  • Common functionality difficulties and a number of the applied sciences created to struggle them
  • How to pioneer new metrics, and create an organizational tradition of performance

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