Value Added Services im Privatkundengeschäft der by Thorsten Lenz,Oliver Tüngeler

By Thorsten Lenz,Oliver Tüngeler

Studienarbeit aus dem Jahr 1998 im Fachbereich BWL - financial institution, Börse, Versicherung, be aware: 1.7, Technische Universität Darmstadt, Sprache: Deutsch, summary: Das Bankgeschäft und hierbei auch das phase des Privatkundengeschäfts unterliegen ebenso wie speedy alle anderen Märkte den tendencies der letzten Jahre und Jahrzehnte. Europäisierung/Globalisierung, Veränderung des Käuferverhaltens und Technologiewandel sind nur die wichtigsten Gründe für eine Dynamisierung des Marktumfeldes, der sich auch die Banken 1 auf dem Weg in das nächste Jahrtausend stellen müssen. Die folgenden Ausführungen skizzieren kurz einige Besonderheiten des Privatkundengeschäfts im Rahmen dieser Entwicklung.

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